portfolio
no drug war 2.0 campaign
My proudest accomplishment with the advocacy and education non-profit, Supernova Women, was executing the social media campaign for the "No Drug War 2.0 Rally" at the California State Capitol in January 2022. I spearheaded the development of the website and social media strategy for the campaign, creating all content and mobilizing our community to take action.
We had two objectives; to lower the 40% cannabis taxes rates for patients and to reduce the tax burden of small business owners, specifically the predominantly Black and Brown social equity business owners. Without managing California’s exorbitant cannabis tax rates, the emergence of an unregulated market (with lower prices for the consumer), could lead to not only another Drug War, but also a trail of failed businesses in its wake.
My task was to educate and mobilize multiple types of audiences, including small and equity businesses, patients, consumers, politicians, and the media.
9 DAY SOCIAL MEDIA CAMPAIGN METRICS
January 7 - 16, 2022 | @supernovawomen
83,128
Impressions
38,874
Reach
311
Saves
444
New Followers
IMPACT
Elimination of the cannabis Cultivation Tax
3% Reduction of Excise taxes to Social Equity Retailers
$10,000k tax credit to Social Equity Retailers
social media content
POLICY + REGULATION
Supernova Women | Using Memes to Explain Why Social Equity Operators Are Entitled to a Tax Break
Supernova Women | *My Most Viral Post with 21.1k views* Infographic: Cost Breakdown of an 1/8 oz. of Cannabis in California
Supernova Women | California Senate Cannabis Tax Subcommittee Informational Hearing Overview
GET PERSONAL
Eskaton | Ask a Centenarian: What’s Your Absolute Favorite Meal of All Time?
Landrace Origins Coffee | Coffee Club Member Spotlight: Rebecca
Supernova Women | Behind the Scenes: Board of Director’s Planning Retreat Reel
Landrace Origins Coffee | Behind the Scenes: Coffee Bar Pop-up at The Emerald Cup
EVENTS
Landrace Origins Coffee | Coffee + Cannabis Community Pairing Event Recap Reel
Supernova Women | Spring Social Recap
PROMOTIONAL
Eskaton | The Trousdale Community Tour
Supernova Women | Bay Area Cannabis Industry Mixer Promotional Reel
Landrace Origins Coffee | Brought to You by Women
email marketing Samples
Landrace Origins Coffee | Community Event Recap, “Our people are the pick-me-up”
Landrace Origins Coffee | Pride theme, “Savor the Spectrum”
Supernova Women | July 2022 Tax Policy Update